Prime Video Mexico Introduces Groundbreaking Earthquake Drama ‘Every Minute Counts’ at Iberseries & Platino Industria

Prime Video Mexico has unveiled its most expensive production to date, the Earthquake drama “Every Minute Counts,” at the Iberseries & Platino Industria. The series utilizes cutting-edge Unreal Engine technology, previously seen in “The Mandalorian,” marking a significant milestone for Mexican and Latin American productions. Pre-production and filming took a total of one year, highlighting the ambitious nature of the project.

At the Iberseries & Platino Industria event in Madrid, Prime Video Mexico showcased its most ambitious production yet, the earthquake drama titled “Every Minute Counts” (“Cada Minuto Cuenta”). This series, which focuses on the catastrophic earthquake that struck Mexico City on September 19, 1985, represents a groundbreaking use of Unreal Engine virtual screen technology, previously utilized in Disney’s acclaimed series “The Mandalorian.” Alonso Aguilar, the head of Mexico Originals at Amazon Studios, and showrunner-director Jorge Michel Grau presented a sneak peek of the trailer, highlighting the unprecedented scale of this technological application within Mexico and Latin America as a whole. Aguilar elaborated, stating, “The technology has been used in smaller productions in Latin America but not at this scale,” underscoring its significance. The pre-production phase for “Every Minute Counts” spanned six months, followed by an additional six months dedicated to filming, signaling a considerable investment of time and resources into this project. Aguilar further mentioned that Prime Video is currently working on two additional projects—a feature film and another series—both of which will also employ this advanced 3D virtual technology developed by Ilm and Epic Games, thus extending their innovative narrative capabilities in the region.

The production landscape in Mexico has been evolving, particularly with Prime Video making significant strides in creating original content that resonates with local and international audiences. The choice of an impactful historical event, such as the devastating earthquake of 1985, provides a compelling narrative backdrop that highlights not only the technical advancements in filmmaking but also the emotional weight of the story being told. The use of cutting-edge technology like Unreal Engine marks a pivotal moment for the Mexican entertainment industry, elevating production standards and potentially influencing future projects in the region. Previously utilized in high-profile series within Hollywood, this technology has not been explored at this level in Mexican or Latin American cinema, making “Every Minute Counts” a potential game-changer in the industry. This advancement signifies a move towards more sophisticated storytelling techniques that can effectively engage viewers.

In summary, Prime Video Mexico’s “Every Minute Counts” stands as a testament to the country’s growing capacities in producing high-quality content. By utilizing innovative technologies and addressing significant historical events, Prime Video is set to influence both local and international perceptions of Mexican cinema. With an ambitious production scale and a significant investment in technology, this series is poised to make a notable impact in the entertainment landscape.

Original Source: m.imdb.com