Bold Rock Cidery Closes Asheville Taproom Due to Storm Impact and Market Issues

Bold Rock Hard Cider is closing its Asheville taproom due to damages from Tropical Storm Helene and ongoing market difficulties. This closure highlights the struggles faced by the hospitality industry in Asheville, with significant revenue losses reported in the region. Despite this setback, Bold Rock will maintain operations at its other facilities in North Carolina and Virginia, continuing to offer its products to consumers.

Bold Rock Hard Cider, a prominent producer of Southeast hard cider, has announced the closure of its downtown Asheville taproom, attributing the decision to the adverse effects of Tropical Storm Helene and ongoing market challenges. The company expressed regret over the closure, emphasizing their appreciation for the Asheville community and the connections formed during their operation. Since the storm’s impact, many businesses in the area, particularly in the food and beverage sector, have struggled, with several establishments closing or reducing operations significantly.

Founded in 2012 by John Washburn and Brian Shanks in Nellysford, Virginia, Bold Rock Hard Cider has expanded its operations to North Carolina, opening a Mills River cidery and a taproom in Asheville. The Asheville taproom, situated at 39 North Lexington Ave., launched in 2021 but faced insurmountable difficulties following the hurricane. Despite this closure, Bold Rock’s Mills River and Charlotte locations remain operational, and their cider products are available for retail purchase across multiple states.

The closure of Bold Rock’s Asheville taproom is a reflection of the broader challenges facing the hospitality industry in the region, particularly following the impact of Tropical Storm Helene. In November, Buncombe County Tourism Development Authority reported a staggering 70% decline in tourism along with substantial losses of revenue amounting to $584 million. Many local food and beverage establishments continue to grapple with operational setbacks due to the storm’s fallout, exemplified by simultaneous closures and layoffs at renowned local businesses such as Wicked Weed Brewing.

In summary, the decision to close Bold Rock’s Asheville taproom signifies a significant loss not only for the company but also for the community that welcomed them. This closure underscores the precarious state of Asheville’s service industry in the wake of Tropical Storm Helene, as reflected in the widespread revenue declines and operational challenges faced by local establishments. While Bold Rock continues to operate its other locations, the Asheville taproom will be missed by the local community.

Original Source: www.citizen-times.com