Why Vietnam is No Longer Among the Top Global Food Destinations for 2025

Vietnam has dropped from Tripadvisor’s list of top food destinations for 2025, surprising many given its previous accolades. Experts attribute this decline to increased competition and inadequate promotional strategies. Emphasizing the importance of collaboration with global chefs, the article outlines steps Vietnam can take to recover its culinary standing while ensuring food quality and safety.

Vietnam has lost its position as a top global food destination for 2025, as highlighted by Tripadvisor’s recent rankings. Although travelers praise Vietnamese cuisine, its absence from the list surprises many, given its previous successes—with Hanoi ranking first last year. Culinary expert Ho Dac Thieu Anh suggests that improvements in competing destinations may have impacted Vietnam’s standing. Additionally, shifting travel trends could explain the decline in rankings, with other cities enhancing their food offerings.

As the global culinary landscape evolves, Vietnam faces stiff competition in retaining its appeal. Martin Koener, a commercial director, notes that international tourists may find limited access to the diverse culinary experiences Vietnam offers. Remi Van Peteghem, Executive Chef at Sofitel Legend Metropole Hanoi, indicates that improved promotional strategies could better showcase Vietnam’s culinary heritage to the world. Without innovation and strategic marketing, experts warn that Vietnam’s global standing could deteriorate further.

Despite this setback, the essence of Vietnamese cuisine remains strong. Travel commentators have emphasized the importance of enhancing the visibility of local delicacies and ingredients at international food events. They recommend collaborating with renowned chefs and hosting food festivals to reclaim lost prestige. Moreover, ensuring food quality and hygiene standards is crucial to attract culinary enthusiasts.

In conclusion, Vietnam’s absence from the top food destinations list for 2025 reflects both increased competition and a need for strategic marketing initiatives. Experts recommend enhancing the global presence of Vietnamese cuisine through festivals and collaborations while maintaining high standards of food safety and quality. Ensuring positive experiences for international visitors is vital for restoring Vietnam’s reputation in the culinary world.

Original Source: e.vnexpress.net