Teen Sisters Launch Anytime Fitness Franchise to Enhance Wellness in Morocco

Moroccan-Dutch sisters Asmae and Kenza Ploeger, aged 17 and 18, have become the youngest franchisees of Anytime Fitness in Morocco. They are opening a gym in Green Town, Bouskoura, focused on promoting health and community well-being. Their entrepreneurial journey is driven by their passion for their homeland and commitment to enhancing the fitness sector in Morocco.

Asmae and Kenza Ploeger, two sisters aged 17 and 18, have embarked on a remarkable entrepreneurial journey as the youngest franchisees of Anytime Fitness in Morocco. They are opening a new gym in Green Town, Bouskoura, prioritizing health and community well-being. Having moved from the Netherlands to Morocco in 2018, the sisters feel a profound connection to their heritage and are committed to contributing to their homeland’s economic landscape through entrepreneurship.

The sisters are motivated by their passion for health and wellness, which they believe is vital for Morocco’s development. They expressed their pride in being able to enhance the local health sector, attributing their success to their father’s support and the established framework provided by Anytime Fitness. “We are immensely proud to enhance the health and wellness sector in Morocco, thanks to the opportunity provided by our father and the support of Anytime Fitness,” they noted.

While launching and managing a gym at such a young age presents challenges, the Ploeger sisters have embraced the learning curve involved in entrepreneurship. They articulated the necessity of acquiring extensive knowledge in business operations, health, client management, and administrative processes. This experience has also fostered their entrepreneurial skills.

Coming from a family of entrepreneurs, Asmae and Kenza credit their parents for imparting the resilience and problem-solving abilities necessary for their journey. They emphasized the role of their mother in encouraging curiosity and critical inquiry as keys to their confidence and decision-making. “Our parents, both entrepreneurs, taught us invaluable lessons regarding resilience, problem-solving, and maintaining tunnel vision on our goals,” they remarked.

The Ploeger sisters believe that Anytime Fitness represents a unique offering within the fitness market, aiming to foster community engagement while encouraging personal health. The gym’s 24/7 accessibility is tailored to meet local demands. They regard their affiliation with this global franchise, which boasts over 5,000 gyms worldwide, as a significant opportunity to further community wellness.

Investing in health is a priority for the sisters, who aspire to nurture communal and personal growth through their gym. “We aim to nurture both communal and personal growth, believing that investing in health is one of the greatest decisions anyone can make for themselves,” they stated, indicating their commitment to promoting healthier lifestyles in their community.

As they progress in their entrepreneurial journey, the sisters are eager to mentor other young aspiring entrepreneurs. They advise cultivating opportunities and honing both soft and hard skills while maintaining effective organization and time management. Their early experiences have imparted valuable lessons, which they are excited to share with others pursuing similar ventures.

The story of Asmae and Kenza Ploeger exemplifies the power of youth entrepreneurship and the potential for positive community impact through business. Their commitment to health and wellness, inspired by their Moroccan heritage, has driven them to open an Anytime Fitness gym that fosters community and personal growth. Through their journey, they emphasize the importance of resilience, curiosity, and effective time management for aspiring entrepreneurs.

Original Source: www.moroccoworldnews.com