Maggi Expands Air Fryer Range in the UK and Malaysia with New Flavors

Maggi has launched its new Air Fryer Crispy Coating in the UK and Malaysia, introducing three flavors to enhance air fryers’ culinary experience. This expansion meets the rising demand for efficient meal solutions as 33% of households worldwide own an air fryer. Prominent figures from Nestlé highlight the importance of these products in modern cooking and consumer convenience.

Maggi has recently launched its new Maggi Air Fryer Crispy Coating, enhancing air fryer cooking efficiency. With 33% of households globally owning an air fryer, this product aims to meet the rising demand for quick meal solutions. Nestlé continues to diversify its air fryer recipes and flavors, adding to its success in the United Kingdom and Malaysia, two significant markets for the brand.

In the United Kingdom, where air fryers rank as the third most popular cooking appliance with 58% ownership, Maggi expands its offerings with three new Crispy Coating mixes, complementing their existing Air Fryer Seasonings. These innovative coatings introduce three unique flavors: Crispy Southern Style, Crispy Katsu Style, and Crispy Korean BBQ Style, all created to attain perfect crispiness while delivering rich flavor.

Danielle McAreavey, Head of Marketing for Maggi UK and Ireland, remarked on the importance of these coatings for consumers seeking to infuse excitement into their meals while maintaining health and convenience. She emphasized the aim to inspire consumers with varied recipes for both entertaining and busy weeknights.

Similarly, in Malaysia, where 42% of households possess an air fryer, Maggi has introduced a new Satay variant while also adapting its existing marinade mixes for air fryer use. This adaptation ensures that consumers can enjoy authentic flavors from fresh ingredients through a simple marinating and frying process.

Nikhil Chand, Head of Food Strategic Business Unit at Nestlé, stated that Maggi has consistently led in food innovation. The introduction of the air fryer range in the UK and Malaysia reflects their commitment to modern cooking solutions, contributing significantly to the company’s growth strategy aimed at generating substantial annual sales.

The expansion of the Maggi Air Fryer series builds on the company’s success in countries such as Australia, New Zealand, and China. Nestlé’s investment in flavor expertise has allowed them to create products that resonate with local palates.

Swen Rabe, Head of the Nestlé Research and Development Centre for Food in Singen, Germany, highlighted that the latest launches are indicative of their ongoing dedication to innovation in modern cooking solutions like air fryers. These new product offerings exemplify the brand’s responsiveness to consumer demands for easy and flavorful cooking options.

In summary, Maggi’s expansion of its Air Fryer product range in both the UK and Malaysia signifies a proactive approach to meet the evolving needs of consumers. The introduction of Crispy Coating mixes in the UK and a Satay variant in Malaysia showcases Maggi’s commitment to enhancing home-cooked meals. With a strong foundation based on innovative solutions and local flavor expertise, Nestlé positions itself as a leader in modern cooking convenience.

Original Source: supermarketnews.co.nz